If there’s one thing we want for our social media accounts, it’s for them to gain followers. And it’s not just about attracting more followers, but we want our social media accounts to grow organically.
When we talk about social media, there’s no denying that Facebook and/or Instagram are the first platforms that come to mind. Nowadays, there are many social media platforms—Twitter, TikTok, Instagram, Pinterest, and LinkedIn to name a few—out there that have millions of active users. Interestingly, they are not just platforms for personal use but also for business purposes. And you’ll see that the topmost followed social media accounts for business can get their audience’s attention and reactions to posting within seconds after being published.
It is important to note that growing your social media followers organically does NOT happen overnight. One post trending or going viral can be a hit or a miss. This is why for your business, attracting and gaining more followers should be strategically planned if you want to grow them organically.
In this blog, we will share with you some of the topmost strategic and organic ways to grow your social media reach.
Get To Know Your Audience
In most instances, many businesses assume that if they have a presence on one social platform, then they have the same following on a different one. But, the truth is, that is not always the case.
Let’s put it in this way, you can’t get the same amount of followers on all social media platforms, especially if you are new and only starting to establish your presence online. What you need to understand is that you need to determine based on the demographics of your business, which platform your audience and customers use or gravitate towards.
Your social media account for your business could show you this data for you to understand your audience. It will help you to be able to plan and strategize how you can solidify your presence online. For instance, it may be better to first solidify your strategy to the platform where you have the most followers. It is also important to consider that users don’t just settle on one social media platform, they can and ARE active on MANY platforms.
Optimize Your Profiles
Optimizing your social media profile helps current and potential customers easily find your business. By putting the right information and description on your profile, you are building people’s trust but having all of the necessary contact information.
Be consistent on your color branding, logos, and technique on posting on your account so that people know that whichever platform they are on, you are ALWAYS present. Use easy-to-remember usernames (@nickname) so that they can easily tag you.
And when posting, make sure to leave traces of links to promote your other accounts (cross posting).
Keeping your profile up-to-date and optimized not only assists in gaining more followers, but it also helps the profile to be recognized and verified by the social media platform management team, earning that ‘verified’ tag is there for a reason! Earn it!
Visual Content Matters
Being consistent with the design, graphics, and photos used across all of your social media accounts/profiles for your posting imprints your brand. The visuals should not only look appealing but also engaging and evoke emotion. For instance, using images that make people comment, like or share is KEY. Engagement! Engagement! Engagement!
Visual posting like images and graphics is a way for your audience to read your message. The sad truth about posting only lots of texts is that many people ignore it. There’s a stigma that if a post is all plain text that very few will actually spend the time reading it. This is why as you will notice on Twitter (although the platform was initially for tweeting short thoughts), many businesses nowadays attach an image or graphic along for it to be noticeable.
Post Posts The Smarter Way
Although your business needs to be active on social media for engagements and providing responses to your audience, it doesn’t mean that you need to post every hour. It is said that people want to feel your presence so that they will not forget you, which is why regular posting is a good way for you to show up in their social media feeds. Think ‘top of mind’.
However, it is NOT a good idea to post a lot in a single day. This results in making your audience fed up with your presence as they get notified constantly. There needs to be a balance. So, to avoid the aggravation of knowing how and when to post, you need to schedule your content the smarter way like once or thrice a day – tops. This will keep your audience looking forward to more of what your business has to say.
Lastly, memes are not always the answer to keep you relevant online. Although posting memes that relate to your business is good, you should limit how frequently you will do it. Otherwise, your future followers might misunderstand what your profile is about and follow you for the memes and not for your business.
Use The Right Hashtags
Posting visually appealing and quality captions is key to keeping your followers engaged with your social media. But using the right hashtags is also important. When you use the right words for hashtags on your posts, there’s a high potential for like-mind individuals to see it. This will also lead to non-followers becoming curious and getting the chance to see your postings… eventually turning them into followers.
Hashtags work like magic because aside from using them for potentially making your posts trend, you can use them to serialize your posting. In this way, you will gain more and more followers who will look forward to what you will be posting.
Be [Always] Active
Being active on social media will help your visibility; being active on social media is not just staying active online.
Being active can be in the form of the following:
- Actively engaging in the comment section of your posts
- Posting questions, polls, and surveys
- Posting Reels or Stories
- Answering questions on private or direct messages
- Replying to taggings of your account on other posts by other accounts
- Going live
When communicating with your followers, filter which ones you will entertain. Don’t get carried away with your emotions, especially by firing back to negative comments or feedback. It can hurt your business and online reputation.
Hosting live events or segments on your social media is another great way to build your reputation and gain more trust from your followers. This is because there’s a human approach that you are making to connect with your followers. Thus, it improves your communication with them.
In Conclusion
Attracting and gaining large numbers of followers doesn’t happen overnight. Building your branding or business’ online reputation requires time, effort, and hard work. These are also the same aspects that you need in order to attract and grow your social media accounts to have more following the organic way.
Whether you are working as a social media influencer or running a business, your focus should be on building positive and good communication with your audience. And there’s no denying that doing it along with the strategic ways above will give you a high chance of organically gaining more followers.